Delivering What Consumers Really Value

Senior leadership teams frequently fall into a pattern of focusing on the day’s urgent business problems. Board requests, routine meetings, vendor issues, compliance deviations, and unexpected HR problems are all routine for the C-suite. a new product to market. Her procurement team not only identified the emerging technology, but it also developed an innovative partnership agreement with two suppliers to codevelop it. It all began six months earlier when a business unit leader invited the CPO to brainstorm with his team on how to get a new product to market rapidly. The way that an executive team interacts collaborates, and solves problems together is critical. Yet most teams spend the majority of their time focusing on it (namely, the issues themselves) and not enough time on we (that is, becoming more aligned and effective at solving those issues).